SERVICES / DIGITAL MARKETING

Focused campaigns.
Clearer measurement.

Plan paid search activity around your offer, audience and the action you want potential customers to take. We work through campaign structure, landing pages and measurement before launch.

A practical approach.

A useful advertising brief identifies the commercial goal, target market, budget and available customer journey. We review these together, clarify account responsibilities and plan how enquiries or purchases will be measured.

01

Campaign and audience planning

We define the requirements with you, prepare the agreed work and review it against the project brief.

02

Search campaign structure

We define the requirements with you, prepare the agreed work and review it against the project brief.

03

Advertisement and landing page alignment

We define the requirements with you, prepare the agreed work and review it against the project brief.

04

Conversion tracking requirements

We define the requirements with you, prepare the agreed work and review it against the project brief.

05

Campaign review and agreed reporting

We define the requirements with you, prepare the agreed work and review it against the project brief.

Clear inclusions.
Agreed expectations.

Advertising spend is separate from management fees. Account access, platform eligibility, tracking consent and any specialist creative work are confirmed before launch. Results are not guaranteed.

Before work begins, we confirm the deliverables, responsibilities, review rounds and timeline in writing. You provide the relevant business information, access and approvals, and we explain the decisions that affect the result. Any change to the brief is discussed before additional work proceeds.

This service can be scoped on its own or coordinated with your website, brand or wider marketing plan. We identify dependencies early so you can make a considered decision about the total commitment.

Let’s discuss ppc advertising.

Share your current website or idea, what you want to improve and any target launch date. We’ll discuss the starting point and help define a suitable scope.